Once you’ve made the decision to post your timeshare for sale, the steps that you take to attract timeshare buyers can make the difference between a long wait and a successful resale. Since you want the property to sell as quickly as possible (and receive the funds and peace of mind that go along with it), you should follow these simple guidelines.
Provide All of Your Timeshare Ownership Details
Timeshare shoppers want to know as much as possible about a property before they make an offer. Will they be enjoying annual or bi-annual vacations? How many people can the timeshare accommodate? When will they be able to use the property? This short checklist will help you to preempt questions from potential timeshare buyers.
- Resort and location
- Usage (annual, bi-annual, etc.)
- Week Number (if applicable)
- Number of bedrooms and baths
- Annual point allotment (if applicable)
- Unit Number (if applicable) and any special features of the unit, such as beach view, poolside, corner unit, etc.
Some of this information might be difficult to recall, especially if you haven’t visited your timeshare in a while. Don’t let that stop you from creating the perfect timeshare ad! Review your ownership documents or give your home resort a call to get as much of the information listed above as possible.
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Include High-Quality Personal Pictures
You may have purchased your timeshare online, or more likely, you purchased directly from the developer on a tour. Either way, you’ve probably already noticed that people like to see what they’re getting before they buy. Stock photos of the resort are nice, but they don’t always do the property justice. They’re also all the same. If there are two similar timeshare properties for sale and both ads feature the same generic images, the sale is basically a toss-up. Take the upper hand by including your own photos.
The photos that you choose for your ad can be almost anything related to the vacation property. Shoppers generally prefer to see what the inside of the resort looks like, so those pictures will definitely be appreciated. Images of the nearby activities or favorite restaurants are also a nice touch. Do you know of a good snorkeling spot right down the beach from your timeshare? Post some pictures to entice possible buyers!
When choosing photos for your timeshare ad try to keep these factors in mind:
- High quality images are necessary in order for the pictures to display properly online. Pictures taken on a cell phone can work, but make sure the lighting is clear and the image is focused.
- Pictures that include you or your loved ones are great! They add an endearing personal touch and also help shoppers to envision their own family staying at your timeshare. Just try to avoid posting pictures of anyone without receiving consent.
- Images that you provide for your ad should have been taken by you or someone you were traveling with. Using images found online or from other sources may cause copyright infringement issues.
Read more: What to Know About Timeshare Resale
Customize Your Ad Copy
A brief description of the property is included with the ad anytime you post a timeshare for sale. As mentioned above about photographs, many timeshare ads feature identical descriptions. That’s not a very compelling way to make a sale. Your ad should stand out and one of the easiest ways to do this is by requesting custom ad copy.
Your ad should highlight any of the features that make your timeshare special. Even if there are a dozen similar properties on the market, how you present the features of your timeshare make all the difference to buyers.
If you enjoyed your timeshare for years before deciding to sell, that’s an important point to mention! Put in a few lines about the great memories your family made before choosing to sell. Remember to stay positive, and do your best to present as much information as possible in a concise manner. A few topics you might want to touch on include:
- Resort amenities
- Staff and service
- Recent renovations
- Local area and any hidden gems nearby
Read more: How to Get the Most Money for Your Ownership
How To Attract Buyers? Price the Property Appropriately
The primary concern for most of the people shopping the timeshare resale market is the price, so this could be the most important aspect of your timeshare ad. You want to set a price that conveys the value of your property while also enticing potential buyers.
If you call Timeshares Only’s resale consultants, we can let you know what the average asking price is within our network for properties similar to the one you own. This should give you a good baseline for how to price your timeshare for sale. If you’re eager to sell and choose to take an aggressive approach, simply drop your price below the average. This tactic may encourage a lot of inquiries, but it could also make it more difficult to get a serious buyer. Raising your timeshare posting above the average listing price is always a risky move, but if your property has some unique features or benefits a high price could still provide a great value.