On January 21st, 2021, Marriott Vacations Worldwide announced it will be acquiring Welk Resorts for approximately $430 million.The agreement will also include 1.4 million MVW common shares. Welk Resorts is one of the largest privately owned vacation ownership companies in the U.S. with a high-quality portfolio of eight resorts and one hotel. The existing properties will be fully rebranded into the Hyatt Residence Clubs, as well as its points program.
The History of Welk Resorts
Welk Resorts was first founded in 1964 by Lawrence Welk in Escondido, California, just 20 miles from San Diego. Which coincidentally is where you can find the very first Welk Resorts San Diego. So what once started as a small family-owned hotel, quickly turned into a line of luxury resorts that will soon be under the massive Marriott Vacations Worldwide umbrella. Welk Resorts President and CEO Jon Fredricks said “It is bittersweet after 57 wonderful years of memories and accomplishments to be welcoming a new owner for Welk Resorts. We are confident in MVW and its shared commitment to excellence. Our board and family recognized that its vision, resources , and globally-recognized brand ensure the best long-term future for our valued team members and Owners.”
Fast forward 57 years later, Welk Resorts is made up of 8 resorts and 1 hotel located in highly desirable vacation spots. These properties expand all the way from the west coast seas to the snow-capped mountains with expansive Welk expierences that include exciting golf courses perfect for vacationers looking to tee off in style. All 9 properties, once acquired, will be rebranded and be a part of the Hyatt Residence Club portfolio. Although Welk Resorts will soon be a part of Marriott Vacations Worldwide, the legacy that Lawrence Welk created will live on. The Lawrence Welk Family Foundation, which funds nonprofit organizations serving families in need will be continued to be carried out by the Welk Family.
A Big Opportunity for Growth once Marriott Vacations Worldwide acquires Welk Resorts:
Marriott Vacations Worldwide has openly stated the potential opportunities they expect to see once they officially acquire Welk Resorts:
- Rebranding Welk Resorts will more than double the number of Hyatt Residence Club Owners from currently 33,000 to an estimated 90,000.
- High quality and complementary resort options primarily in West Coast vacation markets.
- Expect to increase Welk’s contract sales and margins substantially.
- Opportunity to expand Hyatt Residence Club by roughly 50%.
With a shared value for excellence, Marriott and Welk Resorts will make a perfect pairing for the following chapter of both companies. To learn more about Marriott’s current selections, visit our various Marriott blogs. We tell you more about the resorts that owners love from Hawaii, all the way to Europe.
Sell Your Welk Resort Timeshare
If you’re considering selling your Welk Resort Timeshare, you can post it for sale on the resale market. Timeshares Only is a member of the American Resort Development Association and accredited by the Better Business Bureau, we are trusted pioneers of the resale market. As a timeshare advertising company, our representatives will create an eye-catching posting of your Welk Resorts ownership. With advanced technology and innovation in marketing, we use a variety of methods to put your timeshare in front of the right eyes. Visit our blog to learn more about how to sell your Welk Resorts Timeshare!