On November 6, 2023, Hilton Grand Vacations announced that it had agreed to acquire Bluegreen Vacations. This move came at a cost of approximately $1.5 billion, inclusive of net debt. That acquisition was completed on January 17, 2024. The combination of these two brands broadened Hilton Grand Vacations’ offerings, customer reach, and sales locations, making this giant in the industry even more influential.
Hilton Acquires Bluegreen Vacations
HGV also anticipated that this acquisition would expand and diversify the brand’s lead flow through Bluegreen Vacations’ world-class partnerships, like their agreement with Bass Pro Shops. In fact, HGV announced that it had signed a 10-year exclusive marketing agreement with Bass Pro Shops.
“Bluegreen Vacations has a strong track record of demonstrated organic growth, a dedicated customer base of more than 200,000 members, and boasts key lead-generating strategic partnerships that will broaden our reach and diversify our tour flow. Along with our long-standing relationship with Hilton, this highly complementary combination will also unlock additional upside by leveraging the infrastructure we have built over the past few years with the launch of the Hilton Vacation Club brand, our HGV Max membership offering, the HGV Ultimate Access experiential platform.”
Mark Wang, President and CEO of Hilton Grand Vacations
Combining the quality of Hilton Grand Vacations with the additional locations offered by Bluegreen was expected to improve the vacation ownership experiences for thousands of owners while driving growth for the company.
Who Owns Bluegreen Vacations?
Hilton Grand Vacations (HGV) owns Bluegreen Vacations. According to HGV’s announcement, it completed the purchase on January 17, 2024. Bluegreen’s website confirms the company now operates as a wholly owned HGV subsidiary. So, when you read “Hilton acquires Bluegreen Vacations,” the buyer is HGV.
HGV’s 2025 annual report says the company began renaming some Bluegreen resorts that year. For example, Laurel Crest now goes by Laurel Crest, a Hilton Vacation Club. However, if you buy a Bluegreen timeshare on the resale market, you join Bluegreen Vacation Club. If you’re weighing your options, you can read about what Bluegreen ownership includes or talk with our specialists about selling your Bluegreen timeshare.
Hilton Grand Vacations Timeshares
Over the years, Hilton Grand Vacations has proved that it is a titan in the timeshare industry. With a collection of over 200 properties around the world, there’s a property out there for almost any vacation. Plus with its flexible, points-based system, HGV members can enjoy getaways across the globe. If you’re looking to buy or rent a Hilton Grand Vacations timeshare, we’re here to help. Browse our marketplace and find the timeshare of your dreams today! If you have any questions, please call us at 1-800-610-2734 or email us at [email protected].
