What do millennials and timeshare have in common today? Millennials are now the largest group of U.S. timeshare owners and recent buyers. They represent 50% of owners and 65% of recent purchasers, according to ARDA’s 2026 Owners Report. So, here’s how resale could fit your vacation plans.
Millennials and Timeshare by the Numbers
The numbers on millennials and timeshare show a generation leading ownership and recent buying. Millennials represent 50% of owners, according to ARDA’s 2026 Owners Report release. They account for 65% of recent purchasers and 64% of new owners. Both buying groups cover 2023, 2024, 2025 and early 2026.
Recent purchasers bought during that period. New owners first bought during it. Additionally, ARDA reports that millennials and Gen Z represent 58% of owners. They account for 76% of recent purchasers.
Millennials were born from 1981 through 1996, according to Pew Research Center’s generation definitions. ARDA reports their ages as 29 to 44. Overall owners have a mean age of 46 and median of 42. However, recent purchasers have a mean age of 39 and median of 40.
Moreover, Pew Research Center reports that millennials passed baby boomers as America’s largest adult generation in 2019. The populations were 72.1 million and 71.6 million, respectively. Finally, ARDA reports surveying 1,653 owners online from January through March 2026.
Why Are Millennials Buying Timeshares?
Overall flexibility is the leading reason owners give for buying a timeshare. Across all owners, 19% name it their single most important reason, according to ARDA’s 2026 Owners Report. If you’re researching millennials and timeshare, start by considering which vacation features matter to you.
Moreover, ARDA reports that 46% of owners consider the quality of accommodations and amenities important. Other priorities include:
- Resort location: Important to 44% of owners.
- Overall flexibility: Important to 39%.
- Home-like features: Important to 37%.
- Vacation certainty: Important to 37%.
Next, think about which qualities belong at the top of your own priorities. Picture the destination you want to return to and the accommodations you want when you arrive. For example, compare how each resort’s location fits the vacation you have in mind.
For a closer look at the pros and cons, read Are Timeshares Worth It? Pros, Cons & Why People Buy. Then, return to your resort search with your own vacation plans in focus!
Millennials and Timeshare Travel Habits
Millennial owners took 4.0 vacations in 2025, according to ARDA’s 2026 Owners Report. That was the highest rate among generations, compared with 3.9 for all owners. Travel frequency is a useful starting point when comparing millennials and timeshare. So, consider how often you want to get away.
In fact, ARDA reports that 94% of owners took a timeshare vacation in 2025. That compares with 80% in 2023. The average 2025 timeshare trip included 3.7 people across 2.1 units. Moreover, younger generations tended to occupy more units.
Ownership types overlap, according to ARDA’s report: 73% of owners own a week and 59% own points. Many hold more than one product. Points, credits you use to book vacations, are worth understanding before you compare ownerships. Our guide, How Do Timeshare Points Work?, walks you through them.
ARDA reports that 32% of owners converted their timeshare in 2025, down from 35% in 2023. Focus on how the ownership you’re considering would fit your preferred trips. Compare the week or points offered with the dates and accommodations you have in mind.
Where Gen Z Fits In
Gen Z represents 8% of owners and 11% of recent purchasers, according to ARDA’s 2026 Owners Report. The report covers Gen Z owners born from 1997 through 2007, ages 18 to 28. Although millennials and timeshare lead the broader story, Gen Z is already taking part in vacation ownership.
ARDA reports that 54% of Gen Z owners bought since 2023. Additionally, 34% are new to timeshare.
Resort location is the top purchase reason for 32% of Gen Z owners, according to ARDA’s report. Long- and short-term savings are cited by 26%, more often than any other generation. Consider how each resort’s location fits the trip you want.
ARDA reports that Gen Z owners took 3.5 vacations in 2025. They occupied 2.6 units per trip, more than any other generation.
According to ARDA’s release, 94% of Gen Z owners would buy their timeshare again. Furthermore, 80% actively recommend ownership to others.
Millennials and Timeshare Resales
The connection between millennials and timeshare extends to resale. According to ARDA’s 2026 Owners Report, 32% of millennial owners bought through resale, more than any other generation. The figures are 25% for all owners and 10% for baby boomers. Owners could give more than one answer.
In the secondary market, resale asks sit well below developer pricing. The average 2025 sales price was $24,740 per transaction, according to ARDA’s 2026 State of the Industry report. A transaction can include a points purchase.
Next, check the home resort, the property tied to your ownership, and the week or points offered. Maintenance fees, recurring charges for resort upkeep and operations, belong in your vacation budget. Ask for the current amount before buying.
The average 2025 maintenance fee was $1,550 per weekly interval, according to ARDA’s 2026 State of the Industry report. For details, read Timeshare Maintenance Fees.
Start with Buy Timeshare Resale: Everything You Need to Know. Then, browse Timeshares Only postings and contact the owner about an ownership that fits!
Try a Timeshare Rental Before You Buy
A timeshare rental lets you try a resort or brand before deciding whether to buy. For anyone exploring millennials and timeshare, renting first offers a low-commitment way to experience a stay. Instead of choosing ownership immediately, you can use the visit to see how the resort fits your vacation plans.
Start with a destination you already want to visit. Next, choose a resort you’re considering for a future resale purchase. Think about what you want to learn during your stay:
- Accommodations: Does the space suit the people you travel with?
- Location: Does the setting fit the vacation you want?
- Resort experience: Would you enjoy returning for another stay?
Afterward, compare those impressions with your ownership priorities. As a result, you can return to the resale market with specific questions about the resort you’ve experienced.
Ready to plan that first visit? Browse Rent Timeshares on Timeshares Only to find a stay that interests you. Finally, review the rental details and ask about anything you need to confirm before booking!
FAQs About Millennials and Timeshare
Questions about millennials and timeshare often concern who buys, whether buying continues and how owners feel afterward. ARDA’s owner and industry research offers answers to each. Use the figures below to put buying and travel patterns in context as you compare your own vacation plans.
Explore Your Options for Millennials and Timeshare
Exploring millennials and timeshare starts with finding a vacation option that suits you. Browse resale postings on Timeshares Only and contact an owner about a resort that catches your eye. Prefer to experience a stay first? Our rental marketplace gives you a place to start that search!
We’ve been helping owners advertise their timeshares since 1994. Of course, you can take your time comparing options. Then, choose an option below to browse resale postings or find a timeshare rental!
