Category

Diamond Resorts

Category

Diamond Resorts Logo

It has been said that change is good, and that’s exactly what Diamond Resorts has decided to do by announcing their new, refreshed, brand image. The leading hospitality and vacation ownership company has decided to make a few changes, the first one being to shorten the name from the former Diamond Resorts International to the simplified Diamond Resorts. They also created a new brand promise to “make a habit of breaking from the routine” and committing themselves to putting an emphasis on helping their members connect to what’s really important while enjoying their stay.